TAG HEUER CONNECTED SUPER MARIO LIMITED EDITION SMART WATCH

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TAG Heuer recently announced a limited-edition version of its latest TAG Heuer Connected smartwatch produced in collaboration with Nintendo and featuring Super Mario from the famed Super Mario Bros. video game franchise which debuted in 1985. This generation of the TAG Heuer Connected was debuted in March of 2020 by aBlogtoWatch here. For this limited-edition Super Mario version, TAG Heuer did two interesting things. The first is to create a modified version of the Connected watch that includes some special colors and Super Mario universe icons. This includes the “M” for Mario on the strap deployant, as well as the mushroom, star, and pipe symbols on the colorful ceramic bezel.

The second part of the limited edition is actually not going to be so limited — which I think is the best part of the news. TAG Heuer worked with Nintendo to develop special software for the base Google Wear OS operating system that includes a series of special Super Mario-themed animations. Notably, the animations are connected to the fitness tracker system. When users reach 25%, 50%, 75%, and 100% of their selected daily fitness goals, they are presented with a Super Mario-themed achievement animation. It’s very fun, and it’s directly related to the gamification of fitness that smartwatches have been enabling for a few years now.

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